PARCO Christmas 2018

PARCO 2018 Christmas Campaign.
We handled the integrated visual design from the posters to the CF and store performance, copy, and clothing design.
This also expressed the colorful gospel feeling when the heart becomes more generous at the moment that “Happy” arrives.
The elation of a festival arriving was incorporated into the advertising and decoration.

パルコの2018年クリスマスキャンペーン。 ポスター・CF・店頭演出までの一連のビジュアルデザイン、コピー、衣装デザインを担当。
“Happy” が訪れる瞬間のおおらかな心の変化を、カラフルなゴスペル感とともに表現。
祝祭を迎える高揚感を広告や装飾に展開した。

Creative Director: Kazuki Kurimoto (Light Publicity)
Art Director / Movie Director: GOO CHOKI PAR / Q Asaba, Kent Iitaka, Rei ishii
Copywriter: Toshiyuki Kobayashi (GRANDPA)
Producer: Shunsuke Kosaka, Ayano Douguchi (Light Publicity)
Production Manager: Atsushi Honda
Photographer: Kohide Nakajima (Light Publicity)
Costume: Yohei Noda (BAM TOKYO)
Model: SOFIA FANEGO（UMM）
Casting: Hisae Ona (leinwand)
Hair: EIJI KADOTA（SIGNO）
Makeup: Mai Kodama（SIGNO）
Animation: Shin Hashimoto
Music production: Kazuyoshi Tonami (YUGE)